While Europe is the undisputed leader and pioneer of mobile commerce, Asia is now experiencing rapid growth in this area at a rate much greater than Europe had experienced. Just in 1999 alone, more than six major mobile commerce projects were implemented in Japan, Singapore and Hong Kong, including the very successful NTT DoCoMo's i-mode. The growth of the industry have been further fuelled by the increasing number of cellular subscribers in the Asia-Pacific region.
The tremendous growth and in the areas of Internet, mobile telephone and e-commerce has set forth the stage for a showcase of ideas and concepts with the aim of performing the role of facilitating the transfer of knowledge and experience as well as the exploration of opportunities presented by this development.
With an unexpected turnout of more than 46,000 visitors (15,000 being foreigners) to this year's exhibition held from the 6th to the 9th of June in
Singapore, it is no wonder many of the exhibitors had already placed reservations to come back for next year's show.
Over the four days of the showcase, the event incorporated niche events on mobile communications, networking, e-business, satellite communication and broadcasting technologies. Hosted by
Infocomm Development Authority of Singapore (IDA), the confidence placed by them at the growth of the exhibition was a true reflection of the renewed optimism felt throughout the industry.
The event rolled out bountiful gadgets and gizmos featuring WAP and
Bluetooth-enabled devices, which stole the show. From Motorola's mobile watch phone, to Philip's Xenium with Voice
Navigation, and NTT DoCoMo's i-mode compatible car navigation system to Ericsson's first GPRS phone with
Bluetooth, all new technology seemed to point towards a wireless world.
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